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WSI Adds Two More Locations to MorningStar SEO Efforts

Madelene - 2016/05/09

MorningStar Assisted Living signage

WSI Digital Marketing has recently launched SEO efforts for two more locations of MorningStar Senior Living, a network of over 20 senior living communities located in the Western US. 

The first implementation for the Phoenix location continues in the off page optimization phase and all signs remain positive.  The efforts have resulted in 14 new 1st page rankings, and over 275 lead forms and calls from organic visitors

The 2nd location, MorningStar Senior Living of Sparks, after only two months has seen a tremendous increase in first page rankings and an uptick in visits and leads as well.

After the success of the first two initial locations, MorningStar has expanded the program to include two additional locations:  MorningStar at Arrowhead, which is located in Glendale Arizona, and MorningStar at Bear Creek which is located in Colorado Springs. These locations will use the same success formula as the others, including both on-page optimization and off-page optimization.

For the on-page optimization, we have focused on 5 pages for each community on the main MorningStar site.  Since each community offers a different mix of services, the keywords mapped to the pages differ across communities.  You can see the pages optimized for these two communities here:

Memory Care Colorado Springs

Assisted Living Memory Care

Dementia Care Colorado Springs

Alzheimer Care

Assisted Living Dementia Care

Assisted Living Phoenix AZ

Assisted Living Sun City AZ

Assisted Living Glendale AZ

Senior Living Glendale AZ

Memory Care Sun City AZ

MorningStar Assisted Living logo

The off page optimization is now beginning for both of these communities.  In addition to registering the communities in various business directories, we will be expanding their presence on line through customer reviews, as well as a concerted blogging effort. These high quality blogs will be syndicated to TumblrWordPress, Weebly and Blogger and in concert should propel both of these new communities up in the rankings, just as it has for the first two.

This post originally appeared here:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-adds-two-more-locations-to-morningstar-seo-efforts

Assisted Living Chain Expands Relationship with WSI

Madelene - 2016/03/21

Assisted Living Reno NV

Assisted Living Reno NV

WSI Digital Marketing has recently launched a SEO initiative for a 2nd location of MorningStar Senior Living, a network of senior living communities located in the Western US. 

Our first implementation for the Phoenix location, MorningStar Assisted Living and Memory Care at Arcadia, continues in the off page optimization phase and all signs are positive.  Rankings, visits and conversions are all up. 

The 2nd location, MorningStar Senior Living of Sparks, is located in Sparks, NV near the city of Reno.  The Sparks location offers independent living, assisted living, memory care and short term care.  Their goal is to create a true home where residents can enjoy their retirement years as carefree as possible. 

To begin optimizing the Spark pages we chose keywords based on relevance and search volume thorough comprehensive key word research. A master keyword was chosen, as well as supplemental keywords in the same semantic category.  URLs were changed or created for new pages and new SEO friendly copy was written.

See the live pages here :

Assisted Living Reno NV

Senior Living Reno NV

Independent Living Reno NV

Assisted Living Sparks NV

Memory Care Reno

The optimized pages have been live for only a short time and already the organic footprint of the Reno-Sparks pages is growing stronger.   During the next several months, the off page optimization including additional link building and blog syndication to TumblrWordPress, Weebly and Blogger would accelerate these trends.


This post originally appeared here: http://www.wsiexpertinternetmarketing.com/our-blog/assisted-living-chain-expands-relationship-with-wsi

Contact WSI Sweden, Madelene Wadelius, WSI WebAnalys.

 

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